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| Source: Time |
Here is an insightful article on how the prescribing patterns of physicians are monitored and used by pharmaceutical companies to direct 'detailing', essentially drug promotion and sales calls by slick sales people.
The article underscores how doctors may have to be more proactive about keeping their prescription histories from marketers. Also, physicians must be proactive, much like the VCU Division of Infectious Diseases, in prohibiting pharmaceutical sales in clinical areas and teaching conferences.
As a former mentor of mine from the University at Buffalo School of Medicine once sagaciously taught me: 'never learn your medicine from a pharmaceutical representative.'
