If you are attempting to make change within your organization, I would strongly suggest that you check out the book Switch by Chip and Dan Heath.
The three major elements for making significant organizational change:
- 'Direct the Rider’- have a specific, rational argument that avoids TBU (True But Useless) information
- “Motivate the Elephant”- call upon emotions so that people have a visceral motive for change
- “Shape the Path” -explicitly and with the utmost simplicity show the critical steps to achieve the goals
Shaping the path requires the 4 Disciplines of Execution- setting wildly important goals, clearly identifying processes, measuring the processes with a scorecard and holding people accountable.
In other words, have a specific goal, provide a persuasive rational and emotional argument for change, then clearly plot out the steps.The simpler, the better.