Friday, September 30, 2016

Sometimes the Messenger is as Critical as the Message

The other day I attended a lecture by a highly respected nurse-PhD investigator. The lecture explored the critical impact of nursing on safety and patient centered outcomes. The presentation was backed by robust data and highly relevant references.

The crowd was unmoved (some were bored and walked out), which is a true shame.

I have always felt that an engaged and effective lecturer uses narrative, enthusiasm and passion to move the audience. The messenger can be as important as the message, as summarized in this post.

Opportunity lost for being a change agent.

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