Wednesday, July 27, 2011

The Happy Meal- Revamped?

Source NY Times
McDonald's has gone healthy, sort of.

Perhaps bowing to consumer and health advocacy pressure, McDonald's announced Tuesday that it would more than halve the amount of French fries and add fruit to its popular children’s meal in an effort to reduce the overall calorie count by 20 percent. A step in the right direction.

Happy Meals will still have the toy or trinket, which serves as a strong inducer of demand by children.

I mean, how could a parent possibly say no to their child's request for a Happy Meal with a 'Toy Story' figure included?