Although not as prestigious as a peer reviewed publication in a high impact journal, medical blogging is a legitimate (academic) exercise .This paper, recently published, in Infection Control and Hospital Epidemiology, uniquely highlights the content and quality of infectious diseases blogs.
Blogging has its value and is a means of communicating timely issues and content.
The key is to keep the blog short (less than 1000 words), provide relevant hyperlinks, and have an 'angle', a perspective. Make it meaningful. Wit and humor help too.
In my opinion, for an academician, medical blogging is complementary to publishing peer reviewed work.
Blog on.
